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Our Story
The journey began in 2019 when our founder, while traveling, encountered the challenging realities faced by underprivileged communities in Brazil. Moved by this experience, Luã had a moment of profound insight and pledged to make a difference. In 2020, he established Purelife—a project dedicated to empowering these communities by fostering food security through family agriculture. Alongside this, we promote practices that nurture body, mind, and spirit, including yoga, dance, art, crafts, eco-building, and more.
At Purelife, we believe in transforming the world into a place where life—sacred and invaluable—can flourish for everyone.
Join us in this journey, and together, we can create a better world. They need us!
Luã G. G. de Menezes
Purelife Founder
Is Just Beginning
Our journey with Purelife is just beginning. We are setting our sights on extending Purelife’s knowledge to communities in Africa that are in urgent need, as well as to other parts of South America—including Colombia, Argentina, Bolívia and our beloved Brazil. We are committed to empowering underserved communities and indigenous tribes, helping them reclaim self-sufficiency and resilience.
Equipped with the knowledge of preparing, planting, and harvesting on any soil, we have developed a vertical prototype garden that can yield fresh produce in a compact space of just a few square meters. Additionally, we aim to share age-old techniques of eco-construction, enabling communities to build durable homes that honor human dignity, using sustainable materials sourced from their own environments.
Join us on this journey of hope and transformation. Together, we can build a future where every community can thrive, rooted in knowledge and respect for the Earth.
Our Products
Our products are crafted to deliver the best possible experience for you, our valued customer. With a strict selection of premium materials, they undergo meticulous quality control to ensure safety, durability, and satisfaction. Every detail is thoughtfully designed to provide maximum comfort and well-being.
Unmatched quality in clothing: made from 100% cotton and dyed with non-toxic inks, our clothing not only brings style but also promotes health and well-being. Each piece is carefully produced so that you feel the difference in every wear.
Innovative and durable accessories: our accessories are handpicked, focusing on practical and modern solutions for everyday life. They are not only aesthetically appealing but also built to last, making every purchase a wise investment.
Reliable, high-quality dietary supplements: each supplement is carefully developed to meet the highest standards of health and quality of life. We use only top-tier ingredients, and all products are approved by U.S. regulatory agencies, ensuring safety and effectiveness in every dose.
Furthermore, every purchase you make with us supports social causes, helping those who truly need it. By choosing our products, you are choosing quality, responsibility, and positive global impact.
Join us and be Purelife!
Our Values
We are committed to delivering an exceptional customer experience while contributing to a fairer and more conscious world.
